Yousef

Award-winning surrealist bringing magical realism to brands.

Award-winning surrealist bringing magical realism to brands.

Engine - Hotel Hustle

Engine - Hotel Hustle

Engine - Hotel Hustle

Old Spice - Curls are cool

Old Spice - Curls are cool

Old Spice - Curls are cool

BBC iPlayer - Like nowhere else

BBC iPlayer - Like nowhere else

BBC iPlayer - Like nowhere else

TELE2 - Dit Wil Ik Weken

TELE2 - Dit Wil Ik Weken

TELE2 - Dit Wil Ik Weken

McDonalds - EOY

McDonalds - EOY

McDonalds - EOY

UberEats - Medley

UberEats - Medley

UberEats - Medley

Visa - Women's World Cup

Visa - Women's World Cup

Visa - Women's World Cup

McDonalds - Euros 2024

McDonalds - Euros 2024

McDonalds - Euros 2024

Paloma Faith - Monster

Paloma Faith - Monster

Paloma Faith - Monster

Piero Pirupa - Braindead DC

Piero Pirupa - Braindead DC

Piero Pirupa - Braindead DC

Manchester-based Yousef doesn't just bend reality—he reshapes it entirely. His award-winning approach blends comedy, VFX wizardry, and magical realism into experiences that are genuinely, delightfully odd.

Since exploding onto the scene, Yousef has carved out a unique space where absurdity meets artistry. His "uniquely odd" BBC iPlayer campaign became an industry talking point, featured across top trade magazines. His hallucinatory promo for "Braindead" earned a Wood Pencil at D&AD 2021, while Old Spice's "Curls Are Cool" took home a 2022 Webby.

Yousef proves that weird works. His surreal, genre-blending approach to music videos, promos, and commercials doesn't just capture attention—it holds it, creating memorable brand experiences that viewers actually seek out and share.

Specialties:

  • Comedy & VFX Direction

  • Surreal & Magical Realism

  • Music Videos & Promos

  • Experimental Storytelling

Awards & Recognition:

  • Webby Winner 2022 - Video: Experimental & Weird

  • Wood Pencil Winner - D&AD Awards 2021

  • Young Director's Award Shortlist

  • UKMVA Shortlist

Ready to Create Something Unforgettable?

Ready to Create Something Unforgettable?

Whether you have a brief ready to go or just want to explore possibilities, we'd love to hear from you.

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