Sam McGrath

Sam crafts surreal, stylised worlds that still feel grounded and real. His work pulses with offbeat humour and raw human moments, creating a distinctive voice that's both visually striking and narratively powerful.

With a background spanning writing and visual design, Sam brings multiple strengths to every project. He doesn't just direct—he authors complete visual experiences that balance strong narrative with stunning aesthetics. Whether creating music videos, short films, or commercial work, his signature style remains unmistakable.

2022 marked Sam's breakthrough year, accumulating 10 Kinsale Shark Awards including Best Short Film, Best Music Video, and Best New Director for Irish Rail's "Break Up With Your Car" campaign. Add two Silver Screen Awards from the Cannes Lions Young Director Awards, and it's clear Sam represents the future of advertising filmmaking.